I’m the type of consumer that is attracted to great marketing. I am also very aware of this problem. When shopping for things like toothpaste, mouthwash, and etc, you will often find me reaching for the best designed packaging. When the product in question is usually under five dollars, why not reach for the shiniest first?

After weighing the pros and cons (aka listening to gq/men’s health), I settle on a purchase. I had been hearing great things about the Aquafresh Iso-Active toothpaste. I could write on and on about its foaming technology that goes beyond the normal realms of ordinary toothpaste, but who wants to read that? Go on, get your google on.

The toothpaste itself worked fine. I’ve been ok with that…although I’ve fostered a very primal hatred toward its packaging.

After dispensing the amount desired, I put the can back into my mirror. There should be some kind of writing on the label warning about its tendency to leap out of perfect stable shelving, but I digress. When grabbing the can out for your next brushing situation, you will notice that the can leaks extra paste out over time…that paste in turn becomes crusty and consistently creates an unwanted mess.

Needless to say I won’t be buying this product again. I’ll be sure to post my newfound (hopeful) upgrade sometime in the future. After proper testing, of course.